We were brought on to design and build a custom Patrón bar for Bacardi, set inside Roka’s VIP lounge at the 2024 Abu Dhabi Grand Prix.

The brief was clear: create something elevated, considered, and on-brand, without overcomplicating the space. We leaned into natural textures and clean lines to strike that balance. Fresh agave plants, custom bottle glorifiers, and sharp LED lighting framed the bar, creating a focal point that felt both refined and relaxed.

The design took cues from the product itself – bold, crisp, and rooted in craft. Set against the backdrop of one of the most high-energy weekends on the calendar, the bar offered a moment of pause. A space to connect, reset, and enjoy a perfectly mixed Patrón cocktail.

It quickly became a central feature of the lounge. Not overdone, just well-placed and well-used.