To celebrate the launch of New Balance’s new store in Abu Dhabi’s Galleria Mall, we took cues from the city itself. Reflective materials were used throughout the space, mirroring the sleek lines and vibrant energy of the capital.

At the centre of the launch was the reissue of the iconic New Balance 1000 – a turn-of-the-millennium silhouette first released in 1999. That retro thread ran through every detail. Custom invite packs were designed as collectible trading cards, each one unique and rooted in late-'90s nostalgia.

Inside, guests could personalise their sneakers at the charm station, try their luck at a retro-style vending machine filled with limited-edition NB drops, or grab a bite from a snack kiosk styled like a throwback corner shop. The event combined memory and movement – a nod to the past, built for now.