For the second year running, MELA returned as the creative lead behind New Balance’s Ramadan fashion show.

Set against a desert backdrop, the experience drew inspiration from the setting sun – a symbol of reflection, renewal, and connection. What began as an empty stretch of sand was transformed into a fully immersive space, rooted in the values that define the holy month.

Guests moved through a series of curated, intentional moments. They planted future hopes inside a custom-built greenhouse, shared words of legacy at the Fountain of Knowledge, and reflected on what togetherness means today. Each activation was designed to honour generational wisdom and invite personal meaning.

The evening closed with a runway show bathed in golden light. Models walked through the glow of a permanent sunset, revealing New Balance’s latest collection. Some walked alone. Others were joined by family – a living expression of kinship, presence, and the quiet strength of community.