An evening rooted in ritual, beauty, and self-expression - brought to life at AlMashtal, Riyadh’s creative hub. The Namshi Beauty Souk Suhur brought together fragrance, skincare, and makeup under one roof, creating a space where culture and creativity could meet.

Guests explored a curated lineup of brand activations, including Chalhoub Beauty, Chalhoub Fragrance, NYX, Estée Lauder, Clinique, L'Occitane, Revolution, and more. Each moment was designed for interaction and discovery, from personalised calligraphy with Estée Lauder to a fragrance experience with Chalhoub Fragrance, where guests matched scent profiles to their corresponding perfumes.

The setting was inspired by the traditional souk, reimagined through a beauty lens - warm lighting, layered textures, and tactile details invited guests to explore at their own pace. Across the space, mirrors, testers, and tactile moments encouraged hands-on engagement, while content-worthy corners brought the experience to life through a modern, social lens. It was a night that celebrated beauty in all its forms - reflective, expressive, and deeply personal.